Women Entrepreneurs and Small Business Owners: “Are Marketing Problems Destroying Your Small Business Dream?” Bring your sales up where they should be ($$$) so you can RELAX and ENJOY serving your clients. Learning these simple 5 Keys increases your sales while you save 3 years and at least $3,000! Dear Fellow Woman Entrepreneur, Remember how happy you were when you first started your business? It was so much fun - and so exciting!  Everyone was so excited for you. You got some sales right away and your customers were thrilled. You probably expected that you wouldn’t make a lot of money at first and you expected your sales to increase year after year. But your sales aren’t increasing, and you are beginning to worry.  You’re working really hard, but the clients aren’t coming like you thought they would and you need an income! So what happened? Audrey Burton Small Business Coach Wouldn’t It Be Great If You Knew EXACTLY How To Get Clients?  Imagine sitting at your desk tomorrow morning with all the client meetings you can handle on your calendar for weeks. Maybe you even have a waiting list.  You are so busy making money that you barely have time to plan your big, exciting vacation! How often do you find yourself saying: "I wish I knew exactly what to do to get more clients?" If you’re like most small business entrepreneurs, the answer is, “Way too often.”  It’s overwhelming! Most small business owners struggle with this – especially those with small budgets. It is very difficult to know which marketing strategies are the right ones.  Here is a partial list of what probably spins through your head every day (and perhaps keeps you up at night): Should I do print advertising? Where? How do I create an ad? Should I buy a list and do mailings? Should I advertise online? How do I do that? How much will it cost? Should I do networking? Where? How many groups should I join? What should go on my website? Should I redesign my website? Is anyone visiting my website? Should I hire a website designer or developer? Do I need a copywriter? Should I do a newsletter? a Blog? Should I do social networking on the internet, like Facebook? Which ones should I join? All of them? Do I need a new logo? Should I give teleclasses? What topics should I do? Should I give talks around town? Where? Do I create and fill them all myself? Do I charge for them or do them for free? Should I write an e-book? Should I put a sign on my car? Should I get more training?  Or maybe take business classes? Which ones? Should I spend a lot of money on one big marketing campaign or a little money on a bunch of smaller marketing strategies? How long should it take? How will I get the money to pay for all of this? What if it doesn’t work? Do I need to hire a marketing consultant?  Wouldn’t that solve everything? I KNOW you ask yourself these questions. It is so stressful – I know. I really do understand how you feel. If someone would just tell you exactly what to do it would be so much easier! I wish it were that easy. On top of all that, until you bring in a good, regular income, you do everything yourself, and that’s when you need the help the most!  You don’t have the money yet to delegate, but you need help and you need to invest in your marketing…it’s a vicious cycle! Almost all the women business owners I know have felt like quitting at least once.   They are just worn out and unhappy.  If you have ever felt like throwing in the towel, rest assured – you are not alone! Don’t Give Up! You Can Make Money Doing The Work You Love. I’m Audrey Burton and I’m a small business coach.  I teach women entrepreneurs to be happy at work. This happened to me, too.  My ex had lost his job less than a year after I started my coaching business, so child support evaporated.  There went my financial plan! After a couple of months, I was really worried.  Still more time passed, and now I had to really decide – go into debt or get a j-o-b. It was heart-wrenching.  I knew I was in the right place at the right time, but I had 2 young daughters to think about!  If I stayed in business, would it harm them in any way? If I quit, would that set a bad example? And, would I ever be able to start again? I was so upset and frustrated. I thought I knew what I was doing, but understanding business concepts by getting a business degree and executing someone else’s plan as an employee are VERY different from doing it yourself for your own very small business! It was starting to dawn on me – I really did not know what I was doing. I decided to stay with my business, but I knew I had a lot of work ahead of me. So I studied.  Besides going to coaching school, I read books and articles, attended seminars and talks and took teleclass after teleclass on marketing and planning. It took forever to figure all this out on my own. It was so hard because there wasn’t any one source out there that could comprehensively give me what I needed! Each little thing I learned helped, but I felt fragmented and really didn’t know how to put it all together or exactly what I needed to do to get clients. I got a piece here and a piece there and finally figured out that there are 5 fundamental keys.  It took me about 3 years to put it all together!  You are certainly capable of doing the same and figuring all of this out on your own, but why should you waste all that time? Can you afford to wait 3 years for your success? Perhaps you have gone online and found lots of experts.  They all tell you something different and they all want $100s if not $1,000s for their products and their programs.  And, each program is just one piece – you still have to figure out how to put it all together! Besides that, some of the ‘experts’ really don’t know what they are doing, or they just want your money and don’t really care if it works or not. How can you possibly know the ‘real deal’ from the scammer? I know business owners who have invested between $3,000 and $8,000 on ONE marketing activity with absolutely no benefit – it was a complete waste of their precious savings for nothing.  It really makes me mad when I hear about this!  It has even happened to me. Recently, one woman I know invested $8,000 putting together a beautiful post card. She paid to have it designed, written, printed and mailed – and she bought a list of names and addresses. Not one person replied.  Not one!  I felt terrible for her. That’s a lot of money! Please don’t let that happen to you. “…even a beginner in business can understand” “Audrey explains things so clearly that even a beginner in business can understand and implement the practices she outlines.” Alice Goetchel www.WeddingsByAlice.com   You Need A Plan That Will Predictably Get You More Clients! From One Woman Entrepreneur To Another. There are many, many ways to build your business.  What are the right marketing strategies for you and your business? After completing my program you can answer that question with confidence.   Learn How To Build Your Own Marketing Plan – Step-By-Step, Select The Best Marketing Strategies For Your Business - And Save $1,000s in Consulting Fees! Some small business owners entrust their marketing to a marketing consultant.  Even great marketing consultants will struggle if you can’t help them.  If you decide to work with a marketing consultant, you need to be a partner with your consultant, giving them detailed marketing information about your business and your ideal clients so they will know how best to help you. “The 5 Keys to Banishing Marketing Overwhelm – for LIFE!” package teaches you what you need to know to minimize what you spend on marketing and maximize your results! No more hoping or guessing. Wouldn’t it be great if you knew the right thing to do with your marketing? If Your Marketing Budget Is Small, Keep Reading. Here are some of your options: Spend $3,000+ paying a marketing consultant to write a marketing plan for you. Then pay them a minimum of $3,000 more to actually do some marketing. Then there’s a good chance it won’t work if you do not understand the 5 Keys and how to make an emotional connection with your best customers (the 4th key). Go back to school, take several years and spend $1,000s to become a marketing expert – if there is an entrepreneurial marketing school in your area. Then figure out how to apply what you have learned to your industry. Read lots of time-consuming books and attend lots of expensive seminars - and you still might not know what’s right for you and your business – costing $1,000s and taking about 3 years or longer. OR, you could take advantage of my business education and experience and the years I’ve already spent learning about small business marketing, spend $57 or less on this recording and workbook and do the exercises yourself - saving yourself hundreds of hours and $1,000s! Hundreds of women have already benefited from the information on this recording! For only $57 (or less) how can you afford not to at least try it – and it comes with a money-back guarantee!   "Consider it if you’re interested in enhancing your marketing performance and dollars..." “Audrey’s CD has helped to refresh my marketing paradigm. I’ve listened to it over and over again. Consider it if you’re interested in enhancing your marketing performance and dollars by targeting the people that WANT to know about your products or services.” Vickie McConnell 112 N. Brand Blvd. Glendale, CA 91203 www.fastframeofglendale.com 818-545-0044     If you’re ready to buy the audio and workbook now, choose one of these delivery methods. The "I want the whole package" package includes the hard copy CD mailed to you as well as instant access to the audio MP3 and the workbook, PLUS the ebook bonus, "Show Me (where) the Money (is)!" $57 (Plus Shipping and Handling) The "Just give me the downloads right now!" package includes instant access to the audio MP3 and the workbook, PLUS the ebook bonus, "Show Me (where) the Money (is)!" $47   Need more information? Keep reading… As female entrepreneurs we face all sorts of unique challenges.  We often start a business from a passion in our soul…only to realize it takes much more than that to thrive. Soon you find yourself overworked, frustrated and burned out.  Your warm market is used up. Balancing the demands of a growing business by yourself can leave you feeling defeated.  It doesn’t have to be that way! Rekindle the excitement your business used to bring you so you can’t wait to jump out of bed and get to work every day!  You’re already an expert in your business and your industry – now you need to be an expert in marketing your business. The answer is to make an emotional connection with your ideal customer, or target market (key #1!).  This emotional connection is what motivates customers to buy.   Once you know how to connect with your best customers emotionally, your marketing plan is sooo much easier to create.  The marketing strategies will be much more obvious. (Marketing Strategies are the ways in which you plan to communicate with your customers, like networking, advertising, email newsletters, etc.) You CAN Create Your Own Marketing Plan And Choose Your Own Marketing Strategies! “It sounds so simple and direct when you explain it – actually doable.” Joy Schechter, Financial Simplicity Expert   I use this information every day in my marketing.  Many experts don’t want you to understand the information in this recording, because they will make a lot less money if you can do it yourself! Marketing your business should not be a mystery. 5 Powerful Reasons You Need To Take Control Of Your Marketing Eliminate overwhelm once and for all so you can RELAX and ENJOY working with your clients!   Save $3,000 or more by writing your own Marketing Plan   Maintain steadfast confidence so you can accomplish everything in your plan each day   Find your ideal customers faster and cheaper   Stop bullying yourself for mistakes! Hold yourself accountable to the goals and action steps you chose so you can continue moving forward and making more money! “Sadly, most adults, like most businesses, do not understand or do not take advantage of the fundamentals of successful marketing.” Doug Hall, author of “Jump Start Your Business Brain” and founder of Eureka! Ranch and Merwin Technology   When the women I usually work with start their businesses, they have a passion for something and start a business so they can be of service to others and have the potential to make really good money. They often don’t even think about how they will get customers when they start out! They just believe it will happen.  They believe the certification program or school or upline will surely teach them how to market their new businesses.  They just don’t realize how much they don’t know and how important marketing training is!  Have you had this experience? I love helping women like you who want so much to have the business of your dreams, where you enjoy the work, and the clients just come to you easily and predictably.  I can help you make this happen, too. But you don’t have to take my word for it, listen to what some of my clients have to say…   "She has shown me the right path to follow" "We know many business principles, but listening to Audrey reiterating them is very powerful. Audrey's talk is very compartmentalized and goes through many questions we may have about organizing our business. She has shown me the right path to follow." Valerie Kieselhorst www.Voilaphotography.com Your human and equine memories 818-744-3378     "...easy to comprehend." "I like how you sound. . .easy to listen to. You speak in clear, simple terms. . . easy to comprehend. You make sense! That makes me want to hear more. " Carolyn Ausborn     “You have a wonderful way of clarifying important points and making them sink in.” Leslie Kahle, Graphic Designer     "Her simple explanations were just what I needed to understand the process of marketing in today's marketplace" "As a busy small business owner with a limited budget and an even more limited understanding of marketing, I was thrilled to listen to Audrey's CD "5 Keys to Banishing Marketing Overwhelm in Your Business FOR LIFE!" and learn in a short amount of time how I can better serve my business and my clients by taking a few small steps that are the foundation of any good marketing plan. Her simple explanations were just what I needed to understand the process of marketing in today's marketplace and to understand how I can put those ideas to use in my own business." Morgan Brown Personal Chef, All Things Delicious     "I have it in my car and listen to it often. Each time I do, I pick up something else." "I really enjoyed your CD. I was lucky enough to win it at a meeting where you spoke and not only did I learn a lot from you as you spoke but I was then able to continue to soak up valuable information from your CD. I have in my car and listen to it often. Each time I do I pick up something else. Thank you for all of your valuable knowledge." Carol Haaz REALTOR ® www.CarolHaaz.com     I give business development talks around Los Angeles fairly often, and I always request the attendees complete an evaluation.  It became obvious to me from the start that there are a LOT of women starting businesses without enough business education to really make it work.  This was upsetting to me. I recently gave a presentation to a women’s business networking group where I explained each of the 5 Keys and what they can mean to the growth of your business.  The most common comment I received was, “Longer, please!” Because I hear this comment all the time, I recorded the talk and created the workbook to go with it.  With this product, I can now help many more women entrepreneurs speed up the process of making good money and being happy as business owners! I have had local women attend this same “5 Keys to Banishing Marketing Overwhelm…” talk over and over – on purpose – because they say they get something more out of it each time they see it.  I am absolutely sure it will be the same for you.  In fact, I guarantee your satisfaction with this product. Some of the other comments I have received from audience members after giving this talk include: “Really made me realize what I don’t know”   Seeing “The beginning glimmer of who my target market could be”   “Helped me focus.  Brought to my attention new ideas”   “Your presentation was so clear!”   “Refocused my energy on the importance of marketing”   “Terrific presentation – very direct, no nonsense”   “I am thoroughly inspired” The “5 Keys…” program is not high-tech or fancy, just practical, no-hype, no jargon, essential building blocks every business owner must know and use to get clients and make money The 5 keys you’ll learn about in this audio presentation are not high tech or fancy. You don’t need a business degree or a background in marketing to understand them.  Instead, I think you’ll find them to be very logical, because they are based on the real driving force behind any business: people. All marketing really comes down to is making a connection with people; and the 5 concepts I’ll walk you through will give you a system for making that connection more easily so that…   You can create practical, achievable goals with corresponding action steps to achieve them   You can create a plan you can use daily, weekly and monthly so all of your actions intentionally move you toward making more money and working fewer hours   You spend less time working because you waste no time on useless actions that don’t get you clients   You can stand out from your competitors (even in highly competitive fields) and make yourself the obvious first choice of the best clients (key #3!)   You can easily figure out which marketing strategies work best (key #5!) so you can focus your time and money only on the actions that bring you the best return!  You become efficient and profitable – fast!   How Much Is Having A Profitable, Successful Business Worth To You? The profit part of that question is pretty easy to answer. It’s worth a lot!  You can pay all your bills, spend money on marketing and still have money left over for stuff you love, like shoes and exotic vacations. But honestly, aren’t there other occupations you could have where you could make more money right now?  I know for me, I could go back to working for a big corporation again, go back to school to get whatever advanced degree they believe I need and work my way up in sales or marketing. I could easily be making much more money if I wanted to do that kind of work, and I’d have lots of benefits, too. I don’t want to! Do you?  If that turns you on, go for it!  Because you are still reading, I will assume that’s just not your idea of a good time. In my chosen field, I can leave to pick up my kids if they want to come home from school early.  If I worked at a company, they would have to stay at school every day until I could get there – around 6:00. Also, I am constantly self-educating.  I study all the time – my way. I love it! To work my way up in someone else’s company, I’d have to go to school at night, taking me away from my daughters again. No, thank you! Besides having the freedom to be the kind of mom I want to be, the financial benefits are potentially limitless.  Working for myself, I determine my income, not some middle manager. You determine your income, too! Let’s get busy maximizing your income! You can do it; I have complete confidence in you! Let’s review.  Having your own SUCCESSFUL business means: You have control over your income You have control over your time You have the potential to make really big money You have freedom You have nobody telling you what to do! What IS the value of all that to you?  More than $57, I’ll bet. "The value of Audrey’s CD far exceeded its cost to me. I don’t know if I could even put a price on the time and money savings I began to realize, almost immediately..." "The value of Audrey’s CD far exceeded its cost to me. I don’t know if I could even put a price on the time and money savings I began to realize, almost immediately, by reinforcing my understanding of target marketing. As an artist, it’s natural for me to want to direct my energy wherever I see a chance for creative fulfillment. But when my art transitioned from hobby to business, diversity became my bane. I still wanted to design things for several different markets; not easy to do on a small business budget. After listening to her CD I knew that in order to be more successful I would have to redefine a single target market and consistently allocate all marketing resources to that target market. This mindset sharpened my focus and made me a smarter business woman. I recommend her CD to anyone just starting their business and also to those who are experiencing overwhelm." Paula Estes Custom Wedding Invitations, www.PetalosDiPauli.com     Learn The Marketing Essentials You Need To Make Your Business Thrive, For Less Than The Price Of Dinner And A Movie! I really do understand what it’s like to be on a tight budget. Remember the story about my ex losing his job?  I went into debt totalling over $33,000 at its worst. Now my debt is almost gone and I have been investing in my retirement account every month for a long time. I also took my girls on a cruise through the Mediterranean last summer – Cancun, Mexico and the Mayan ruins are next. The information on this audio works – without a big price tag. It is my mission to help as many women business owners, mostly solopreneurs, make money and be successful as I possibly can. I believe women business owners make up a huge portion of the world’s financial future and I want to do everything possible to contribute to you realizing your dreams and setting an excellent example for all our daughters. And to make it even easier for you to get this program… Profit Or Toss It! If You Don’t See A Substantial Boost In Your Profits After Using These Strategies, Don’t Pay A Penny! I don’t do hype. Give the 5 Keys program a test drive.  If you follow the “5 Keys to Banishing Marketing Overwhelm in Your Business for LIFE!” program and do not see a positive increase in your business, return it for your money back. If it doesn’t work for you, just drop me a quick note any time in the next 12 months and I’ll quickly refund your purchase price. I hope you know by now that I really mean what I say; I really care about my customers and sincerely want you to be happy. Please give yourself the chance to be more successful right now – don’t put it off. Paying a Marketing Consultant to do this for you would cost around $3,000, and creating a marketing action plan without the knowledge you will gain from the 5 Keys program could cost you much more in lost sales. Please make the purchase – I am guaranteeing you will see an increase in your revenues!  You truly have nothing to lose. "I LOVE YOUR CD!!" “I LOVE YOUR CD!! It's MARVELOUS! Beautifully delivered, great content, not too much, and it made me want to pick up the phone. It's just beautiful -- congratulations!!” Ann Convery Speaker, Coach, Author   BUT WAIT!  There’s more! Professional audio recording of my talk, “The 5 Keys to Banishing Marketing Overwhelm in Your Business - for LIFE! (for women entrepreneurs)” – includes downloadable audio that can be loaded onto your IPod or other MP3 player.  Value: $99   Workbook, designed specifically as a companion to the audio, in a Word document, so you can type right into it without having to print it out and hand-write your work, and you can update it and refer to it endlessly. Value: $29 Plus 3 Special Bonuses to Further Guarantee Your Success! Bonus Track: “Ask For The Sale!” Women especially struggle with asking for the sale when they should. This extra track will go a long way in giving you the courage to ask!  It’s much easier than you think.  Value: $70 Special Report: “Show Me (where) the Money (is)!” This fabulous ebook walks you through how to select the most profitable marketing strategies for your business, how to set excellent, achievable financial goals and more – with no jargon! Don’t let numbers intimidate you.  It isn’t as difficult to do a small business analysis as it sounds.  This bonus is worth at least $210! You get instant access to this report, too, when you order now! Bonus My Advisors Told Me Not To Include: A ONE-HOUR OR MORE Complimentary Coaching Session with me! I want to make it clear that this audio isn’t going to solve all your problems.  It is an excellent tool and will give you a solid foundation from which to launch successful marketing campaigns, no doubt. But there is certainly more to learn, and creation of a plan is different for you than for anyone else. I suggest you listen to the audio, work through the workbook, read the ebook, revisit the workbook, then figure out where you need the most help.  Then email me to schedule your FREE coaching session. I’ll answer all your questions and give you as many tips, ideas and resources I can in about an hour. This bonus is worth a minimum of $140. Total Value: $548! So What Are You Waiting For? You can invest in my audio program right now risk free by clicking the registration link below.  You’ll be taken to a 100% secure order form, where you can pay with any major credit card or your checking account. Once your order is processed (which will only take a minute or two with credit card), you will have instant access to the recording and the workbook so you can start listening and benefiting from it in just minutes from right now! It is time for you to become a true professional and maximize your success. Warm Regards, Audrey Burton   YES Audrey!  Please Give Me Your Step-By-Step Guide To Creating A Profitable Marketing Plan! I’m ready to enjoy a predictable, steady stream of paying clients month in and month out. I want to feel secure and confident that I’m providing myself and my family with the lifestyle we deserve! Sign me up right now to get instant access to your “5 Keys to Banishing Marketing Overwhelm” audio and workbook.  I understand I am protected by your 100% money-back satisfaction guarantee, so I have nothing to lose. The "I want the whole package" package includes the hard copy CD mailed to you as well as instant access to the audio MP3 and the workbook, PLUS the ebook bonus, "Show Me (where) the Money (is)!" $57 (Plus Shipping and Handling) The "Just give me the downloads right now!" package includes instant access to the audio MP3 and the workbook, PLUS the ebook bonus, "Show Me (where) the Money (is)!" $47   P.S. One Dr. Phil-ism I often quote is, “If you keep doin’ what your doin’, your gonna keep gettin’ what you’ve been gettin.’”  Are you happy with what you’ve been gettin’?  A guaranteed $57 or $47 investment is a pretty cheap way to figure out if you can get more.  Don’t you want more? P.P.S. If you don’t know EVERY DAY exactly what you should be doing today to build your business, you need this program even more.  The 5 Keys program brings clarity and calm to your workday.  Oh, you will be busy, you just won’t be busy worrying and spinning out, wondering what you should be doing and if what you are doing are the right actions. You will KNOW. Make this minimal investment.  You can only come out ahead. “Thank you for reminding us as women the power we have to be successful in pursuing our passions.” Melissa Allen Wedding Coordinator, Deco Events   P.P.P.S. If you just can’t get enough of me, click here to visit my website and read my extensive collection of free articles on subjects like Time Management, Newsletters and Sales. You will also get the opportunity to download my free special report, “Closing the Sale is Not Complicated!”